The Trader Joe pumpkin pancake mix is always in big demand. It hits the shelves in the fall. When I was at Trader Joe's recently, I spotted a guy in their trademark shirt and asked him, "Is the pumpkin pancake mix out yet?"
He glanced around and lowered his voice nervously. "If it's not out, I can't give it to you yet. But it should be out later tonight."
"Okay," I said, feeling like we had been discussing some popular but very illicit drug.
At a different Trader Joe's, I found the pumpkin pancake mix - but in a different form! Alas, it was now gluten free. I bought it anyway and tried it. The kids and I liked it (D doesn't eat pumpkin). But it flies off the shelves equally fast.